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Monday, January 2, 2012

Stages of E-Commerce activities

(Baca versi Melayu di sini)

E-Commerce activities can be classified as follows:
1. Communication.
2. Booking.
3. Payment
4. Delivery

1. Communication.
This is an early stage in which the organization starts to be involved in E-Commerce. Business organizations interact with target users at this stage. There are several motives as follows:

a. Disseminate information about the business or product.
Large companies often buy a domain name and publish web pages which can be accessed through that domain name. This method is called one-way communication; website visitors are expected to understand what is to be served.

b. Get feedback.
Companies also need feedback from visitors to strengthen its marketing activities. Therefore, some websites allow visitors to leave comments. Or at least, e-mail address is shown on the website for visitors to write to the company. This method is known as two-way communication.

c. Provides real-time interaction.
There are some matters that require customers to interact with company representatives in real time. Thus, there are also websites that provide chat application.

Today, there are many options for creating a business website. Companies can buy a domain name and pay for hosting service that provides web application like Joomla, Wordpress and others. Alternatively, companies can also subscribe free services like wordpress.com or blogger.com.

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