E-Commerce A Managerial Perspective 2006
Turban • King • Viehland • Lee
TOC
Chapter 1: Overview of Electronic Commerce
Chapter 2: E-Marketplaces: Structures, Mechanisms, Economics, and Impacts
Chapter 3: Retailing in Electronic Commerce: Products and Services
Chapter 4: Consumer Behavior, Market Research, and Advertisement
Chapter 5: B2B-Commerce: Selling and Buying in Private E-Markets
Chapter 6: Public B2B Exchanges and Support Services
Chapter 7: E-Supply Chains, Collaborative Commerce, Intrabusiness EC, and Corporate Portals
Chapter 8: Innovative EC Systems: From E-Government and E-Learning to C2C
Chapter 9:
Chapter 10: E-Auctions
Chapter 11: E-Commerce Security
Chapter 12: Electronic Payment Systems
Chapter 13: Order Fulfillment, eCRM, and Other Support Services
Chapter 14: E-Commerce Strategy and Global EC
Chapter 15: Economics and Justification of Electronic Commerce
Chapter 16: Launching a Successful Online Business and EC Project
Chapter 17: Legal, Ethical, and Societal Impacts of EC
Chapter 18: Building E-Commerce Applications and Infrastructure
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