Rapid application development (RAD), is a software development process developed initially by James Martin in 1991. The methodology involves iterative development, and the construction of prototypes. Traditionally the rapid application development approach involves compromises in usability, features, and/or execution speed. It is described as a process through which the development cycle of an application is expedited. Rapid Application Development thus enables quality products to be developed faster, saving valuable resources.
http://en.wikipedia.org/wiki/Rapid_application_development
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