FACEBOOK is testing a service that could drive more of its over one billion users off the web and into physical shops and stores – if only to continue using the web via free WiFi access when they check in with the social media site.
Users who check in via Facebook when entering a store that supports the technology would be directed to that business or brand’s Facebook homepage, where further offers or discounts could be available.
Although Facebook hasn’t officially stated where the trial is taking place or how many businesses are involved, it is understood that rather than being forced to open up their own networks and, therefore, potential malware and other problems topassingcustomers, businesses taking part in the trial will be using special routers provided by Facebook, according to the website InsideFacebook.
The routers will also provide non-Facebook users with access to theWiFi hotspot, via a password.
As well as increasing footfall and passing trade for physical businesses, the feature could also prove to be another boost to Facebook’s mobile ad revenue streams. As more Facebook’s users are nowmobile, the site and its advertisers could benefit from targeting them with localised promotional offers. – AFPRelaxnews
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